The Secret to Selling? Use an Agent Who Knows How To Market Your Home

Thinking about selling your house? You're not alone—and if you're like most sellers, you want it to sell quickly and for the best possible price. But here's the thing: even the most beautiful homes can sit on the market if they're not marketed effectively.

That's why the number one thing sellers want from a real estate agent, according to a recent survey by the National Association of Realtors (NAR), is help with marketing their home.

It makes sense. Marketing is how you get your house seen. And the more eyes on your listing, the more chances you have to attract serious buyers and receive strong offers. Simply put, effective marketing is the secret to selling.

Here's how a skilled, local real estate agent can make all the difference—and the tools and strategies they'll use to get your house noticed.

1. Listing on the MLS (Multiple Listing Service)

The MLS is one of the most powerful tools your agent has. When your home is listed there, it's instantly accessible to thousands of agents and their clients. That means more visibility and a higher likelihood of your house being shown to motivated buyers.​

Buyers browsing MLS-connected platforms (like Zillow, Realtor.com, and Redfin) will see your property, increasing your reach. It's like putting your home on a stage that buyers and agents are actively watching.​

2. Using a Yard Sign

Never underestimate the power of a simple "For Sale" sign. Yard signs are still one of the top ways to attract interest, especially from locals who may be searching in the area or know someone who is.​

A good sign includes your agent's contact information, making it easy for buyers to take action immediately. People who pass by your home are likely already interested in the neighborhood—this is your chance to catch their attention!​

3. Hosting Open Houses

Open houses allow multiple potential buyers to tour your home during a set time. This creates a sense of urgency and competition, which can lead to better offers.​

It's also a convenient way to reduce how often you need to prepare for showings. Instead of leaving the house repeatedly, one open house can get many eyes on your property all at once.​

Bonus: Your agent will also gather live feedback from visitors, which can help you make small adjustments if needed.​

4. Showcasing on the Agent’s Website

Your agent likely has a website that's regularly visited by home buyers actively looking in your area. Having your home featured there—with high-quality photos, detailed descriptions, and key features—ensures it's being shown in the best possible light.​

Professional, mobile-friendly listing pages with lead capture forms also allow buyers to easily schedule showings or request more info.​

5. Social Media Marketing

Social media has changed the way homes are sold. A great agent will create engaging posts and targeted ads that highlight your home's unique features, helping your property reach a larger, more diverse audience.​

From Facebook to Instagram to TikTok and beyond, social media allows for sharing, saving, and tagging. Friends and family can easily send your listing to people who may be interested, expanding your reach beyond traditional search platforms.​

1. Virtual Tours and 3D Walkthroughs

For out-of-town buyers or those browsing online after hours, virtual tours allow them to "walk through" your home from wherever they are. These immersive experiences help buyers feel connected to the space—even before stepping foot inside.​

Virtual tours also filter out casual browsers, giving in-person showings more focus from serious buyers.​

6. Video Marketing

A well-made video can bring your home to life. Agents often use video to highlight standout features—like your renovated kitchen, spacious backyard, or stunning views.​

Videos are also perfect for sharing on social media and email campaigns, helping your home stand out in a sea of static photos.​

7. Email Marketing to Buyer Databases

Experienced agents have a robust database of past clients, buyers, and other agents. Sending a professional email campaign with your home's details ensures it lands in inboxes that matter.​

Some agents even send “Coming Soon” teasers to stir interest before your listing goes live—building anticipation and momentum right from the start.​

8.  Professional Photography

Great marketing starts with eye-catching visuals. A great agent will hire a professional photographer to capture your home in its best light—literally. From staging tips to drone shots and twilight images, these visuals make your listing stand out from the crowd.​

Buyers scroll fast—quality photos are what stop them from swiping past your home.​

9. Targeted Online Advertising

Many agents invest in online ads to ensure your home is seen by the right audience. Using tools like Facebook Ads, Google Ads, and retargeting campaigns, they make sure your listing appears in front of buyers searching for homes just like yours.​

This type of marketing goes beyond just uploading your listing—it's about making sure the right people see it.​

The Difference Between a Good Agent and a Great Agent

A good agent will take photos, write a description, and put your home on the MLS. But a great agent goes far beyond that.​

They combine their marketing expertise, local knowledge, and creativity to build a buzz around your listing. They know how to tell your home's story, highlight its strengths, and make sure it gets the attention it deserves.​

Bottom Line

Marketing isn't just one step in the home-selling process—it's the engine that drives it. The right agent will use a mix of traditional and modern techniques to make sure your home shines and attracts serious buyers.​

If you're ready to sell and want to work with someone who knows how to get your home noticed, let's connect.​

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